MF Sushibar was founded by the Kinjo brothers, Alex and Chris, whose complementary talents are the core of the midtown namesake. Chris is a renowned sushi chef who has shared his innovative approach to the sushi making craft in restaurants across the U.S. for more than a decade. His amazing use of his hands in creating his renowned dishes earned him the "Magic Fingers" nickname from his peers. Chris' respect and passion for the art of sushi have earned him the reputation as one of the country's most creative and accomplished sushi chefs.

Alex utilized his extensive background in art to personally design many of the features offered in the restaurant, including the menus, advertising and stylish, yet inviting, décor.